2008

Lemsip Max Strength Day & Night

Open on a woman sitting up in bed reading a book called 'Passing Your Driving Test' She's obviously got a bad cold and can't concentrate.

Lemmy makes an entrance by leaping onto the book. He holds out the Day and Night capsules.

He then reaches behind him and produces the 'Up to 24 hour relief ' logo and holds it to the screen.
Super: Contains paracetamol

We cut to Lemmy wiping her nose.

We see him gently pulling the duvet over her sleeping head

Cut to daytime, she stretches energetically.

Cut to her in the car, concentrating during the driving test. Lemmy is on her head massaging her temples.

Cut to the examiner shaking her hand. Lemmy dances up and down in excitement.

Cut to Lemmy standing on the bonnet. He's tearing up one 'L' plate and she's tearing up the other one a

Cut to Lemmy holding up the two capsules to the camera and standing by the alarm clock on the bedside. We see the '24 hour' logo on the clock face.

Lemmy raises his arms in victory and they disappear inside the pack.
Super: All you need is Lemsip
SUPER: Always read the leaflet
Sfx: Music

FVO: GOT A COLD, BUT NEED ROUND THE CLOCK RELIEF?

...TAKE LEMSIP MAX STRENGTH DAY AND NIGHT CAPSULES...



...FOR UP TO 24 HOURS RELIEF.



NIGHT CAPSULES CAN RELIEVE NASAL CONGESTION TO HELP ALLOW SLEEP...



...SO YOU CAN WAKE UP REFRESHED.

DAY CAPSULES RELIEVE SYMPTOMS TO HELP KEEP YOU...



...AT YOUR BEST





LEMSIP MAX DAY AND NIGHT CAPSULES…





...FOR UP TO 24 HOUR RELIEF

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