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Open on a man, obviously late and a bit dishevelled, hurrying through a door marked Studio 5 into a TV studio. We see a poster on the wall with a photograph of him smiling. He's obviously a TV presenter
He slumps heavily into his chair on the set. We notice he's got all the symptoms of a cold. Cut wide to see the studio. There is low level "work" lighting and we see extras bustling about the studio. He looks frantically at a large digital clock on the wall to the side of him. A sign indicates: ON AIR IN and the clock is rapidly counting down the minutes and seconds. Suddenly Lemmy abseils down from the overhead microphone boom. Lemmie lands (making a big entrance) on the desk scattering pens and scripts. He holds out the logo and then places this on screen Our presenter looks amazed and pleasantly surprised. SUPER: The Paracetamol in Lemsip Max All in One starts to be absorbed in 5 minutes. Lemmy flexes his arms as the other four Lemmies jump out of the main Lemmy and flex their muscles We cut to a full screen close up of the "ON AIR IN" digital clock. It's now dramatically pulsing '5.00 minutes'. A Lemmie stands on top of it and indicates the display One Lemmie, with a flourish, offers him the mug of Lemsip on a DVD (as if on a silver tray). The TV presenter takes a drink whilst the Lemmies are soothing his headache, mopping his brow and rubbing his throat Cut to see two other Lemmies (one blowing nose and one rubbing his chest) Cut to see the Lemmies helping the presenter get ready by straightening his tie, combing his hair and brushing his shoulder with a clothes brush. One of the Lemmies is holding a mirror so the presenter can see how he looks. SUPER: Later on that day Later on that day, Lemmy cues the presenter from the gallery behind the audience. The studio lights go up and the audience cheer. The TV presenter acknowledges Lemmy. He is still unwell, with a red nose and watery eyes, obviously not looking recovered but able to do his job. Looking through the gallery window we see the Lemmies all jump back into the original box whilst the main Lemmy holds out the logo. Lemmy pulls the logo towards him and it disappears into the pack. He then indicates to the left... SUPER: Always read the label ...to introduce the new liquid Lemsip. The box has an arm around the bottle. We zoom in close to see the box pouring the liquid into the measuring cup. We then cut to see the liquid box flexing its arms. The arms retract into the box and we are left with our packshot. SUPER: All you need is Lemsip Roundel: New Web: lemsip.com |
MVO: WHEN ALL THE SYMPTOMS OF COLD AND FLU SLOW YOU DOWN, YOU NEED HELP FAST! MVO: LEMSIP MAX ALL-IN-ONE STARTS TO GET TO WORK... MVO: ...IN JUST 5 MINUTES. MVO: SO FOR ALL MAJOR... COLD AND FLU SYMPTOMS LEMSIP MAX ALL-IN-ONE GIVES YOU ALL THE HELP YOU NEED. NO HOT DRINK WORKS FASTER FOR COLD AND FLU NOW AVAILABLE THE ONLY MAX STRENGTH ALL IN ONE LIQUID FROM LEMSIP |